DOWNLOAD the full course outline, or just keep reading below for a summary…
You can also watch a VIDEO where I take you INSIDE the members’ area.
Module 1 – Discover Your WHY
Get clear on what you love best and start exploring how to turn that into a thriving business. Get started on clearing the blocks and saboteurs that have held you back from success. Prepare for several “aha!” moments as you map out your family’s money story. Receive the first of numerous gifts from Jini and the LTYF team.
Module 2 – Choose Your Best Talent/Idea
Make a final decision on which talent, skill or interest you are going to build your business upon and make sure that fits with your current lifestyle and any personal restrictions. Begin thinking about how you are going to present this in your website and stimulate your inspiration with two fabulous videos.
Module 3 – Tell Your Story
Map out your own personal story of how you got to where you are, and why that positions you to help others. Discover why storytelling is the best sales technique there is. Learn how doing something just to have fun and share a story can generate massive sales in this module’s video.
Module 4 – Who Is Your Customer?
Define your ideal customer’s needs and desires and learn how to speak directly to that person and start building a relationship with them. Get clear on who is NOT your customer. Distill these concepts down into your tagline and your ‘elevator speech’.
Module 5 – Your Site Colors
Learn about the emotional messages that colors convey and choose the best ‘feeling’ for your website. Design the look & feel of your site to appeal to your particular customer and how you want them to feel when they come to your site. Includes 20 full palette color schemes that make it easy to pick and choose site colors that work well together.
Module 6 – Design Your Ideal Biz
Examine the elements of your lifestyle, priorities and what’s important to you, so you can design a business that supports your lifestyle. Outline your roadmap, or plan for creating your idea of freedom. Follow our audio guide to open your heart to abundance. Map out your Perfect Day!
Module 7 – Your Domain, Hosting, Email
Begin the process of getting your biz up on the web. Register your site name, find a home for your website and set up your emails. I’ll show you how to save money by purchasing everything together and my tips for setting things up right for the long-term.
Module 8 – Affiliate & Referral Sales
What, you’re not an author, inventor, or product creator? No problem. Get the step-by-step details on how to earn a great income from selling other people’s products or services, in whichever way you prefer. I’ll show you exactly how a popular blogger earns $30K per month just from referring his readers to someone else’s product! And of course, we’re going to talk about Amazon’s affiliate program and storefronts you can embed in your site.
Module 9 – Design Your Customer’s Experience
When someone comes to your site, you have 3 – 6 seconds to grab their attention before they click away. I’ll show you how to communicate within 5 seconds who you are and how you can help your site visitor – so you can get them to feel “Ah, this is for me!” and not click away to someone else’s site. I also show you numerous websites who have nailed this, so you can get some good ideas from others’ success.
Module 10 – Getting & Keeping Customers
How to choose the best (and most affordable) shopping cart for your needs. I’ll also show you how to get people to give you their name and email so you can begin a relationship with them. People rarely buy the first time on a site. You need to give them a good taste of how fabulous you are and begin building the relationship that will eventually result in a sale.
Module 11 – Choose Your Blog Theme
Now that you have a good idea of how you want your site to look, the process you want a site visitor to be guided through and you have your infrastructure in place so that you can communicate with and process a sale from your customers, it’s time to choose the final design and framework for your site. I’ve already scoured the hundreds of WordPress themes out there and I present you with my favorites of both the paid and free themes – 62 of the top themes out there, so you have lots to choose from!
Module 12 – Get Your Site Up!
Woohoo you’re finally ready to go live! How to find the cheapest programmer (or do it yourself) and get your site up live and online. Along with all the bells and widgets to fast-track your search engine ranking, so you can start showing up when people search for your stuff. Templates and referrals provided to make this process easy. *Note: Or we do your website for you, if you paid the program fee up-front.
Module 13 – Create Your Products & Services
Chock-full of ideas and ways you can package up your expertise/solutions and make that available to others. Tutorials on how to create teleseminars, eBooks, audios, online courses, workshops, printed books and more, it’s all here, with in-depth, step-by-step instructions. I also show you how easy it is to sell exactly the same content, in different forms, at increasing price points.
Module 14 – Create Covers For Your Products
Now that you have your content or product ready, you need to present it in a way that’s visually appealing. I show you how to get great covers designed for your products for very little money, and even how to do them yourself for free (don’t worry, you don’t need to be artsy!)
Module 15 – Sell & Deliver Your Stuff
Once you’ve written the book, or developed the online course, or audio, how do you get it out there to the people who will want or need it? This module shows you how to process orders and deliver your products (digital or physical) into your customer’s hands. Also, how do you tell people about your new product or service in a way that provides gifts and value for them – rather than making them feel yucky that you’re “selling” to them? I’ll show you step-by-step how to launch your new stuff in a way that’s a win-win for you, and your list, and newcomers who are hearing about you for the first time.
Module 16 – Pricing & Positioning Your Stuff
How to present your products and services and position them so people form the perception you want. For example, are you positioned as Safeway or WholeFoods? As Target or Chanel? Numerous strategies on how much to charge for your stuff and proven formulas to use when you agonize over pricing your products and services.
Module 17 – Social Media and Site Promotion
Social media like YouTube, Facebook, Pinterest, Twitter etc. are basically free ways to tell people about what you have to offer them. I walk you through the pros and cons of each social media platform and tell you the best way to use each of them. Detailed instructions on how to shoot videos (with or without you in them), create Pinterest pins, set up your Facebook fan page, and much more! We also get into specific training on how to get your stuff to show up in Internet search results, so new people can continually find your site.
Module 18 – Time Management
How to structure your work time and personal life so that you can accomplish in 4 hours what takes most people 8 hours. Strategies on how to manage kid’s interruptions, or disgruntled friends, or spouses. It’s not about working harder, it’s always about working smarter. Prepare to be astounded by your own productivity.
Module 19 – Building Relationship With Your List
Your email list – of people who give you their name and email – is the most important part of your business and the backbone of your success. I’ll show you how to keep your subscribers for over a decade – like I have. I’ll also show you how to use that email list to provide your people with everything they need – and are happy to pay you for!
Module 20 – Crowdfunding To Finance Your Project
Learn how to raise money to fund a new project, or book, or program, when the banks won’t give you a loan, you’ve maxed out your credit cards and you have no idea where the money will come from! I’ll walk you through which elements need to be there for a successful fundraising campaign and which crowdfunding platforms suit which projects. And no, there are no set-up costs.
Module 21 – Get Help For The Stuff You Hate
Outsourcing time consuming, monotonous tasks is essential so that you can focus on the higher value tasks that only you can perform. But as your business grows and your time becomes even more valuable, you’ll also want to outsource (get someone else to do) pretty much everything other than your top talent. I’ll show you exactly how and when to hire freelancers to fast-track your growth. Can you afford to go out for dinner and a movie? Then you’re ready to outsource!
Module 22 – PC and Mac Instructional Videos
Whether you work on a windows-based PC, or an Apple Mac, use these clear, simple tutorial videos to learn how to use everything on your computer; from PowerPoint to Excel to iTunes, and beyond!
Module 23 – WordPress HowTo Videos
Get fluent with your WordPress blog. Simple, clear videos showing you how to write and publish your blog posts, add videos or photos, manage your plugins and widgets, set up pages, edit images, manage visitor comments, install a new them, and so on! Basically, when you say, “How do I do ______ on my site/blog?” come here.
Module 24 – LTYF FAQs & Tech Training
Every other question you might have as you go through the program, or encounter dilemmas unique to your situation is listed here, along with the answer. And live chat, our phone number, and our email address for whenever you get stuck or confused about anything.
Private LTYF Forum
Post your questions here, request ideas or brainstorming help, tell us about your new website, or your new product; enjoy the support of Ian, Justin, Cris, Jini and the entire LTYF community. Come share & hang out – you’re not alone!
Call-In Q&A Sessions
Ian Thompson hosts monthly calls where you can ask him your burning questions, or share where you’re getting stuck, ask for help, or get ideas – participate via Skype, phone, or Internet. Or just download the calls later if you can’t attend.
Private One-On-One Coaching
Your membership includes two, one-on-one consulting/coaching sessions with Ian Thompson (former advertising and marketing exec. who worked with clients like Dr. Scholls, HongKong Telecom, and British Airways). Firstly, to make sure you’re on-track with your business idea, and later, that your website has all the elements for success.
Come and learn more, or get my free mini-course: Jini’s 7 Freedom Steps and begin your journey to freedom…
You can also watch a VIDEO where I take you INSIDE the members’ area.