FEELING INSPIRED TODAY…
It was Family Day in BC Canada today. I woke up early and took my daughter to the BC Fraser Valley High school Gymnastics meet in Delta BC.
I got to hang out with the group of parents that we went to Helsinki, Finland with in 2015 for the World Gymnaestrada. One of these friends is a gent called Colin Sprake – who has created a wonderful business that empowers entrepreneurs to fulfill their dreams – their potential – with terrific educational programs to help new and existing entrepreneurs with HOW to do this.
His live (in-person) programs actually compliment our Listen To Your Freedom program – and I was eager to ask Colin where he was at and catch up with him (and watch my daughter Zara in her gymnastics meet).
I had one core question to ask Colin split into two parts:
What would be the one single piece of advice you would give to someone who was interested in setting up their own business?
The same question but to to an entrepreneur that is already up and running selling “stuff” to their customers, and up and running in business on their own.
Colin thought about my questions – and gave me two great answers that I felt I should share… as follows:
ONE – FOR NEW ENTREPRENEURS
“Whatever you do…..plan out your CUSTOMER JOURNEY AND EXPERIENCE from Day 1. This means understanding the NEED of your customer. The pain/problem you are resolving for them. And focus on what you can do to continually offer this, on an ongoing basis, to your potential customers.”
I felt this was excellent advice and TOTALLY agreed with Colin. In my experience, and looking at the business I run – we have made it our main priority to ensure our CUSTOMER SERVICE and experience in buying products from our health store is as amazing as it can be through an online store… from the initial buying process, to the fulfillment, and also – should there be any problems from damaged product in transit – returns and even complaints!!! i.e. We have totally understood the issue of our customers needing their health products quickly and safely… to ensure their healing journey is as stress-free as possible when they decide to use us as a supplier of products.
We need to fully understand the pain our customers are going through – and make sure our buying and fulfillment process supports them in their healing journey.
I was also interested to get Colin’s feedback on the advice he would give to entrepreneurs already up and running…
TWO – FOR EXISTING ENTREPRENEURS
“The main thing I would say to entrepreneurs who are up and running is “duplicate yourself and what you do”.
Colin then went on to tell me about this experience at Make Your Mark where he initially felt he had to do everything himself, as he felt he was the only one who could do what he did… and then he started to realize the only way his company could grow was if he found people who were “better” than him. That would enable the company to grow… and grow it has! He is now able to take holidays while the company keeps turning over and growing… and he is now able to play within his top talents!!!
I totally agree with Colin and his points. I do exactly the same thing and try to “outsource” as quickly as possible tasks I do not enjoy doing, and also those that stop me from doing what I am the best at, and that the business needs me to be involved with!
Why should you listen to us?
The best thing about the gymnastics event was Zara – my daughter – came 1st Overall, after placing 1st in her floor routine, 1st on vault, 2nd on the beam, and 5th on bars!!!
Great day. Great results. An great advice from successful entrepreneur Colin Sprake who is blazing a trail out there for fellow entrepreneurs.
AND did you notice that both Colin and I (who run multi-million dollar businesses) were able and happy to spend the entire day at our daughters’ gymnastics competition? Watching the girls, chatting with each other and the other parents, filming our daughters… while our businesses ticked away as usual (it wasn’t Family Day in 60 of the other countries our health shop sells to!!). THAT is just maybe why you should take this advice to heart 🙂